What’s in a name? A lot, according to Katarina Nilsson, entrepreneur, naming strategist, visual artist and certified Joy of Business facilitator. The founder of full-service naming agency Eqvarium, she’s taking us on a journey not about naming your business but specifically how to be savvy about naming your products and services. Create an overall road […]
Expertise
How to do thought-leadership writing like an expert
There’s a massive appetite for thought leaders and those who can do thought-leadership writing. Those who can help us navigate through the uncertainty created the COVID-19 pandemic creates. Do you have expertise in your chosen field? You might be a candidate for thought-leadership writing. But there’s a tsunami of content online. How do you get […]