What’s in a name? A lot, according to Katarina Nilsson, entrepreneur, naming strategist, visual artist and certified Joy of Business facilitator. The founder of full-service naming agency Eqvarium, she’s taking us on a journey not about naming your business but specifically how to be savvy about naming your products and services. Create an overall road […]
business writing
Shortcuts to creating great content
Perhaps you’re bursting with ideas for blogs and articles, but just don’t have the time to write them. Do a brain dump into an audio file as you’re driving, walking or waiting in a queue.
Why your business needs an in-house editorial coach to boost productivity
Imagine at your business there is a place you can go for one-on-one coaching to boost your writing skills. A gentle editor at-the-ready to help you find what you want to say and who’s your target audience. You’ll work through the text together to create content that better connects your business with your customers. No […]