Here are the keys to make your content ‘sing’
Are you scratching for time to write for your website, LinkedIn profile, blog or articles?
Let me show you the shortcuts through my insights so you can do it yourself or delegate it stress-free. As a writer, I create great content so businesses and publications can better connect with their customers and readers. My niches are business (B2B), technology and education writing.
Creating engaging content to build your expertise
I’m keen to help you hustle for more business through engaging content. A great way to do that is through regular blogs on your website/LinkedIn/social media. Group those posts on themes and publish as a PDF e-book of 20 or more pages. That’s instant free lures for your customers, no matter where they are in your marketing funnel.
As we work our way through the COVID-19 crisis, businesses are scrambling for insightful thought-leadership content. I’ve helped many clients craft powerful pieces for online publications. What can you contribute to the debate in your sector of industry? You might be surprised how easily your dot points can be transformed into a publication-ready thought piece.
Where to start to generate content
Not sure where to start or how to generate ideas for articles? Your own ruminations, your customers’ questions, competitors’ blogs and even blog-idea-generators are a great place to start.
Perhaps you’re bursting with ideas for blogs and articles, but just don’t have the time to write them. Do a brain dump into an audio file as you’re driving, walking or waiting in a queue. Use a global job platform such as Upwork to have that file transcribed. Shape the words yourself into a short-form (600-word) or long-form (1000 to 2500-word) article. Like the look of it? Well, if you’re paced it through the free Grammarly plugin/app, it may well be ready to post. If not, have a couple of trusted business colleagues or a writing coach look it over for you.
Create a content schedule
Consider being even more strategic about your content generation – mind map hot topics in your field. They’ll become focus topics from which multiple blogs and articles can flow. That will also help you schedule what content will go live when. And having those focus areas gives you ready themes to group multiple articles into e-books.
Actively publish on LinkedIn
Sharpen your LinkedIn profile – write in the first person, not the third person so you. Reach out to give recommendations and endorsements and gently request others do the same. Boost your profile through regular in-depth long-form posts – start with one each month for four to six months. And remember to post the link to your article in the first comment, not in the original ‘post’ field. That simple tip will help put your words out there. Leverage off this platform to connect with your network and their networks – it just goes on exponentially.
Your goldmine of content material
You might just be sitting on a potential goldmine of great content ideas and articles.
Like the idea of creating your own community via an email list?
You could drip-feed valuable content to those on your email list. It’s not just the message text you need to finesse, but also the subject line and pre-header text. To add or not add emojis/emoticons? Actually you’d be surprised how well accepted those quirky (and sometimes chirpy) mini images are across the demographics. Email marketing is super-effective way to get your message and insights to your community.
Consider yourself spoilt for choice – there are many ways you can begin crafting, finessing and sharing your great content.
Need a coach to pace you through the process or to delegate your content marketing writing, ghostwriting or copywriting? I’m here to help as a mentor/coach as well as a writer/ghostwriter.