Perhaps you’re bursting with ideas for blogs and articles, but just don’t have the time to write them. Do a brain dump into an audio file as you’re driving, walking or waiting in a queue.
Opinion
How to do thought-leadership writing like an expert
There’s a massive appetite for thought leaders and those who can do thought-leadership writing. Those who can help us navigate through the uncertainty created the COVID-19 pandemic creates. Do you have expertise in your chosen field? You might be a candidate for thought-leadership writing. But there’s a tsunami of content online. How do you get […]
How to work with journalists more effectively
Journalists can be your conduit to positive online, print, and broadcast media coverage about your expertise and business. However, knowing the best way to deal with members of the profession is key to getting the best results. Here’s how to improve how you work with journalists. They’re under pressure to perform understanding how deadlines work […]
How to go for gold with your grant writing application
When you absolutely have to get your grant application RIGHT! Writing grant applications doesn’t need to be drudgery. In fact, they’re among my favourite writing and editing projects. Grant writing tips As someone who’s successfully helped clients across the world secure small local government grants right up to multi-million-dollar European Commission grants, I’ve found these […]
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How I became an illegal alien in the country where I was born – Australia
Federal politicians are falling like snapped poppies in Parliament as the dual citizenship crisis continues. But here’s a curly one. Some of those dual citizenship holders might only have the right to one passport and it’s not Australian. Come again? I speak from experience. The Australian Citizenship Act (1948) forbade Australian-born Aussies from taking up […]
Quirky things about the Australian construction industry
The construction sector gets a bad wrap when it comes to innovation – it’s usually in the bottom three innovative industries in Australia. But some of its players are embracing new tech and trailblazing in other ways. Here my snippets of what’s worth sharing from my deep-dive writing on construction projects across Australia since May […]
Why your business needs an in-house editorial coach to boost productivity
Imagine at your business there is a place you can go for one-on-one coaching to boost your writing skills. A gentle editor at-the-ready to help you find what you want to say and who’s your target audience. You’ll work through the text together to create content that better connects your business with your customers. No […]
How often should I send out media releases?
How often should I send out media releases? A client asked me this question recently. I said it depends … You have to drill down to why you’re keen to get news out, what is the news (is it really news – will it pass the ‘who cares?’ test?), who’s your target audience for starters. What’s […]