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Editorials
How to do thought-leadership writing like an expert
There’s a massive appetite for thought leaders and those who can do thought-leadership writing. Those who can help us navigate through the uncertainty created the COVID-19 pandemic creates. Do you have expertise in your chosen field? You might be a candidate for thought-leadership writing. But there’s a tsunami of content online. How do you get […]
How to work with journalists more effectively
Journalists can be your conduit to positive online, print, and broadcast media coverage about your expertise and business. However, knowing the best way to deal with members of the profession is key to getting the best results. Here’s how to improve how you work with journalists. They’re under pressure to perform understanding how deadlines work […]
How to go for gold with your grant writing application
When you absolutely have to get your grant application RIGHT! Writing grant applications doesn’t need to be drudgery. In fact, they’re among my favourite writing and editing projects. Grant writing tips As someone who’s successfully helped clients across the world secure small local government grants right up to multi-million-dollar European Commission grants, I’ve found these […]
Quirky things about the Australian construction industry
The construction sector gets a bad wrap when it comes to innovation – it’s usually in the bottom three innovative industries in Australia. But some of its players are embracing new tech and trailblazing in other ways. Here my snippets of what’s worth sharing from my deep-dive writing on construction projects across Australia since May […]
Why your business needs an in-house editorial coach to boost productivity
Imagine at your business there is a place you can go for one-on-one coaching to boost your writing skills. A gentle editor at-the-ready to help you find what you want to say and who’s your target audience. You’ll work through the text together to create content that better connects your business with your customers. No […]
How often should I send out media releases?
How often should I send out media releases? A client asked me this question recently. I said it depends … You have to drill down to why you’re keen to get news out, what is the news (is it really news – will it pass the ‘who cares?’ test?), who’s your target audience for starters. What’s […]
Mini-masterclass on getting the most out of Upwork as a writer
Overview – At the end of this masterclass you will know: If Upwork (upwork.com) is for you How to get Upworking today How to be an informed and strategic Upworker Let’s go: What’s Upwork? www.upwork.com What Upwork says: Find freelancers and freelance jobs on Upwork – the world’s largest online workplace where savvy businesses and […]