Since June 2022, I’ve issued a fortnightly podcast that melds my niche writing and research areas of education and STEM. The Out-of-Field Teaching Toolkit podcast is a passion project with no budget, although I do pay to have each episode professionally edited. I’m keen to share my learning journey about podcasting regularly – its challenges, […]
Business
When a journalist cold calls you for an interview … here’s what to do
Recently, an education researcher asked me for advice on dealing with a journalist’s query. Here’s what they – the researcher – were unsure about. “I want to get some truth out there in the media. Teaching and learning are not simple. “But I don’t want to be portrayed ‘badly’ or contribute to a two-equal-sided debate. […]
How to name your business products or services
What’s in a name? A lot, according to Katarina Nilsson, entrepreneur, naming strategist, visual artist and certified Joy of Business facilitator. The founder of full-service naming agency Eqvarium, she’s taking us on a journey not about naming your business but specifically how to be savvy about naming your products and services. Create an overall road […]
Shortcuts to creating great content
Perhaps you’re bursting with ideas for blogs and articles, but just don’t have the time to write them. Do a brain dump into an audio file as you’re driving, walking or waiting in a queue.
How to do thought-leadership writing like an expert
There’s a massive appetite for thought leaders and those who can do thought-leadership writing. Those who can help us navigate through the uncertainty created the COVID-19 pandemic creates. Do you have expertise in your chosen field? You might be a candidate for thought-leadership writing. But there’s a tsunami of content online. How do you get […]
How to work with journalists more effectively
Journalists can be your conduit to positive online, print, and broadcast media coverage about your expertise and business. However, knowing the best way to deal with members of the profession is key to getting the best results. Here’s how to improve how you work with journalists. They’re under pressure to perform understanding how deadlines work […]
How to go for gold with your grant writing application
When you absolutely have to get your grant application RIGHT! Writing grant applications doesn’t need to be drudgery. In fact, they’re among my favourite writing and editing projects. Grant writing tips As someone who’s successfully helped clients across the world secure small local government grants right up to multi-million-dollar European Commission grants, I’ve found these […]
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Immigrants taking our jobs? Stop to think how the gig economy shakes this up
Immigration is again a federal election issue, but those who claim outsiders are taking Aussie jobs are missing the point. You don’t need to live in Australia to take a job from an Australian worker. And an Australian living in Australia could work just about anywhere in the world … online. Welcome to globalisation from […]
Quirky things about the Australian construction industry
The construction sector gets a bad wrap when it comes to innovation – it’s usually in the bottom three innovative industries in Australia. But some of its players are embracing new tech and trailblazing in other ways. Here my snippets of what’s worth sharing from my deep-dive writing on construction projects across Australia since May […]
Why your business needs an in-house editorial coach to boost productivity
Imagine at your business there is a place you can go for one-on-one coaching to boost your writing skills. A gentle editor at-the-ready to help you find what you want to say and who’s your target audience. You’ll work through the text together to create content that better connects your business with your customers. No […]