Services

Copywriting  & Content Marketing Writing Services

  • Content marketing writing – brand journalism
  • Articles/blogs – short and long form for print or online
  • Ghostwritten thought leadership pieces
  • Words for your website (UX writing) or newsletters
  • Media releases
  • Case studies/success stories
  • Content for your email marketing campaign
  • Grant applications
  • Whitepapers, business reports and annual reports
  • Journalism

Expertise areas – my niches

  • Education – K-12 teaching practices, vocational education, lifelong learning, corporate learning, elearning/mobile learning, future workforce issues, early learning, inclusive education
  • Technology edtech, fintech, govtech, transport tech, artificial intelligence (AI)
  • Business – advisory, insurance, digtech disruptive startups, business-to-business (B2B), finance, small business, human resources, apprenticeship programs

Rates:

With 35 years as a professional writer, I’ve learnt each project is unique.

For example, an 800-word blog post for a client might need several interviews, a brand voice/sentiment meeting with a client, desktop research and several people involved in the approval process.

Then again, it might not need much of those at all.

That’s why I prefer to quote per project.

Often, a client will have an idea for a project, such as ‘write the content for my website’, ‘ghostwrite me a series of thought leadership pieces’ or ‘I need you to write an ebook for me’.

But I need to dig deeper into why they need those, how does it support their business development strategy, what’s their timeline, and what will success look like for them once I’ve completed those projects, for example.

That’s why it works well to split the project into two phases:

  1. We discuss project and answer the questions above (and more) so I can develop a content strategy and plan. This breaks up the project into sections and will detail the number of revisions for each piece of content, too.
  2. Assuming the client has approved the strategy and plan, that’s when I start work on the content deliverables.

Happy to negotiate – let’s talk about your writing project and see if we’re a good fit to work together.

Contact Margaret now.

PatonLogoWEB

Phone: 0417 423 812

linkein